New PetSmart Survey Shows 80 Percent of Pet Parents Believe When Their Pets Look Good, They Feel Good
PHOENIX – October 28, 2019 – A new national online survey commissioned by PetSmart, the largest pet specialty retailer, found that 67 percent of dog parents know regular grooming is an important part of their dog’s health, yet only 37 percent regularly take their dog to a professional grooming salon. Of the 1,520 U.S. pet parents surveyed,* PetSmart also found that 80 percent of pet parents truly believe that when their pets look good, they feel good too.
With fall upon us and colder temperatures on its way, it’s important to make sure pets are receiving regular grooming services. Whether it’s a haircut or nail trim, proper grooming can provide various essential health benefits that positively impact your pet’s overall wellbeing. PetSmart has the highest safety standards in the industry where stylists complete 800 or more hours of hands-on instruction and safety certification, working with at least 200 dogs of all breeds and sizes. All stylists complete annual safety re-certification and participate in monthly safety scenario trainings.
“Grooming is important for every dog breed, regardless of size, age and coat type, because it helps prevent problems such as excessive shedding, skin and paw irritation, painful hair mats, and excessively long toenails,” said Jennifer Freeman, DVM, PetSmart resident veterinarian and pet care expert. “When scheduling a grooming appointment, it is a good idea to have a conversation with your groomer before the first appointment to review any pre-existing health conditions to ensure the stylist knows how to best customize the service to your pet’s needs, temperament and health.”
PetSmart is making it even easier and more convenient for pet parents to check grooming off their pet care list each month. Pet parents can now book their pet’s grooming appointment more quickly at the PetSmart Grooming Salon through the newly updated PetSmart app.
“Through our updated PetSmart app, pet parents can personalize their pet’s appointment by selecting the groomer, preferred time and service requested, and receive their invoice on their phone, allowing them an easier checkout and payment process once in the store,” said Debbie Beisswanger, vice president of services at PetSmart. “It’s a great way for our customers to customize their pet’s grooming experience from booking to payment, all through the app.”
In between professional grooming services, there are a variety of ways pet parents can keep their dogs’ coats well maintained. Bathing with special pet shampoo like Top Paw® Oatmeal Baking Soda Shampoo provides the right balance of cleaning agents and moisturizers for a softer and healthier looking coat.
Beyond regular brushing and combing with products like the CHI® Double Sided Dog Brush and the Top Paw® 3-in-1 Wet-Dry Pet Grooming Glove, products like BARK beauty™ Deodorizing Mist and Top Paw® Fresh Cucumber Melon Multi-Purpose Dog Wipes are easy ways to keep your pets looking and smelling clean for longer.
For more information or to book your pet’s next bath or groom, download the PetSmart app or visit petsmart.com/grooming.
*Survey Methodology – The PetSmart®-commissioned survey was conducted by Golin among 1,520 pet parents in the U.S. (ages 18+) between April 8-11, 2019. Survey responses were nationally representative to the U.S. population for age, gender, region and ethnicity. The maximum margin of sampling error was +/-3 percentage points with a 95 percent level of confidence.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. PetSmart employs approximately 55,000 associates and operates more than 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart Pets Hotel® dog and cat boarding facilities. The retailer provides a broad range of competitively priced pet food and products, as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption. PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than nearly 9 million adoptions, more than any other brick-and-mortar organization. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.
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