ED Ellen DeGeneres™ Pet Collection Goes Wild with Safari-Themed Collection and Fresh Products for Spring

March 7, 2018

New Seasonal Pet Line Exclusively Available at PetSmart’s 1,600-Plus Stores and PetSmart.com

PHOENIX – March 7, 2018 – PetSmart, the leading pet specialty retailer in North America, and Ellen DeGeneres, passionate pet enthusiast, announced today the launch of the ED Ellen DeGeneres Spring Collection for pets. This new collection features a range of active toys, slogan tees and dresses with spring designs, as well as exciting safari-themed items. The ED Ellen DeGeneres Spring Collection is available now at all 1,600-plus PetSmart stores and PetSmart.com.

“I’ve probably said this before, but I really mean it this time. My new safari collection is the cutest collection we’ve ever done. Until our next collection,” said Ellen.

The safari assortment includes a “Wild One” bandana featuring a jungle leaf print, a “Wild Child” dress, binocular graphic tee, and an adorable “First Class” airplane pet bed – perfect for a dreamy nap and an Instagram-worthy moment. Also included are safari pet harnesses resembling outdoor vests complete with utility pockets, as well as warthog, alligator, lion, elephant, chameleon and giraffe toys featuring wild colors, jungle graphic patterns, and alluring crinkle materials and squeakers.

Additional new spring items include active toys such as this red flyer, perfect for a game of fetch, and a range of durable rope toys, as well as brightly colored yellow and green plush toys in turtle and fish silhouettes. The new spring assortment also includes an adorable camo pet cap, floral print sun hat, and a range of new slogan tees and dresses with fresh spring stripes, color-blocking, and heart designs with fun sayings, including “certified cute,” “dream big,” “smile,” “happiness” and a key theme in all ED Ellen DeGeneres products, “love.” Also included are dog collars and coordinating leashes done in classic stripes and solids such as navy with light blue piping, as well as placemats and unique square-shaped feeding bowls, great items for a springtime home refresh.

Shoppers can find the ED Ellen DeGeneres Collection in all PetSmart stores in the U.S., Puerto Rico and Canada in a center aisle fixture topped by photos of Ellen with pets. The assortment always includes a range of pet lifestyle necessities for dogs and cats, such as toys, collars, harnesses, leashes and grooming products, as well as apparel and home décor items, including beds, feeding bowls and pet treat jars, among other items.

About PetSmart®
PetSmart LLC is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with nonprofit partners, PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.9 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes PetSmart.com, petMD.com, the PetSmart mobile app, ReptilesMagazine.com and BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In May 2017, PetSmart acquired Chewy.com, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

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PetSmart Contact: 
Virginia Hock
Golin for PetSmart
[email protected]
PetSmart 24-Hour Media Line: 623-587-2177