PetSmart and Fisher-Price Launch Collection of Iconic Toys…for Puppies!

Exclusive collection designed to provide mental stimulation, physical activity throughout dog’s developmental stages.

PHOENIX (Jan. 9, 2023) — Pet parents can now get their dog toys similar to their kids’ with the new Fisher-Price™ collection, now available in stores and online at PetSmart. A trusted brand for more than 90 years, Fisher-Price is known for making childhood more fun through its playful and educational toys for infants, toddlers and preschoolers. Those famous toys, like the Rock-a-Stack and the Xylophone, are now available for the furry pet in need of play, interaction and comfort.

PetSmart and Fisher-Price designed the collection to support a healthy, happy puppy or dog who is playful at heart. Items aim to target specific developmental needs with teething, calming and interactive toys that support a growing pup.

“Pet parents will do anything for their pets and we are increasingly providing them with more humanized products and services. This one-of-a-kind collection is giving them the chance to be the very best dog mom or dad,” said Kristin Shane, senior vice president and chief merchandising officer at PetSmart. “This new and exciting partnership provides a nostalgic and fun way for pet parents to engage with their pets through toys reminiscent of the ones they grew up playing with and loving.”

The full PetSmart Fisher-Price Pets collection can be found in stores and on and includes the following iconic toys:

  • Sound Bites: The classic Fisher-Price Xylophone has new twists: the instrument’s keys are bone-shaped and the toy is made of soft materials to keep a puppy occupied and soothed. The soft and cuddly plush toy also is preset with everyday household noises, like doorbells and alarm beeps, to help normalize those sounds for dogs.
  • Attack-A-Stack Chase & Toss Toy: The iconic Rock-a-Stack ring toy has become an ultra-fun toy for pups. Rings can be removed from the rope holder and tossed or rolled around and the rope doubles as a tug toy. Like its human counterpart, the stackable rings encourage different ways to play and interact, encouraging mental and physical activity.
  • Pull Along Rocket: This childhood favorite has become a rope toy with fabric tails to tease dogs’ prey drive for added mental stimulation and fun.

For more information on PetSmart’s new and exclusive Fisher-Price collection, including ways to shop, visit

About PetSmart

PetSmart LLC is the leading pet retailer offering products, services and solutions for the lifetime needs of pets. At PetSmart, we love pets and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so together they can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities.

PetSmart operates approximately 1,660 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart PetsHotel® dog and cat boarding facilities. We provide a broad range of competitively priced pet food and products, as well as services such as dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp™ and pet adoption.

PetSmart, PetSmart Charities® and PetSmart Charities® of Canada work with nearly 4,000 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home.

Through this in-store adoption program and other signature events, PetSmart has facilitated over

10 million adoptions, more than any other brick-and-mortar organization.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at

Media Contacts

Carmichael Lynch Relate for PetSmart

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