PetSmart Appoints Joshua Kanter as EVP of Marketing and Customer Experience

November 30, 2017

PHOENIX – Nov. 30, 2017 – PetSmart today announced it has appointed Joshua Kanter as executive vice president of Marketing and Customer Experience. Kanter will report directly to Raymond Svider, executive chairman.

Kanter will oversee all aspects of PetSmart’s brand marketing, digital, media and creative to deliver a best-in-class, convenient customer experience across PetSmart’s 1,600 stores and online. He brings deep experience in data-driven marketing, loyalty strategy, digital advertising and branded customer experience.

“Joshua is a highly experienced executive with a proven track record of building successful consumer-facing brands,” said Svider. “We continue to position the business for success as the leading brick-and-mortar and online company in pet specialty retail, and we are confident Joshua is the right leader to support our unique mission and brand.”

Kanter joins PetSmart from Viking Cruises, where he served as senior vice president of Marketing Strategy. Prior to that, he held the role of senior vice president of Marketing at Caesars Entertainment and earlier, he was an associate principal at McKinsey & Company.

“I am thrilled to join PetSmart during such an exciting time for the company,” said Kanter. “I look forward to working with the entire team to provide our customers with the best, most convenient experience across brick-and-mortar and online, and continuing to serve the company mission of bringing pet parents and pets closer together.”

Kanter received his Bachelor of Arts in Psychology from Harvard University and his MBA from the University of Pennsylvania’s Wharton School of Business.

About PetSmart®
PetSmart LLC is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart will donate a meal to pets in need and expects to donate more than 60 million meals in 2017*. In May 2017, PetSmart acquired, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

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PetSmart LLC
Erin Gray, 623-587-2177
Senior Manager of Corporate Communications