PetSmart® Launches Valentine’s Day Collection with Exciting Ways for Pet Parents to Celebrate with Their Pets

February 7, 2018

National Retail Federation Indicates Eight Percent Increase in Consumer Spending for Valentine’s Day, Including on Pets

PHOENIX – Feb. 7, 2018 – To celebrate the month of love, PetSmart, the leading pet specialty retailer in North America, is launching its Valentine’s Day Pet Collection with a wide variety of items for pet parents to celebrate and show their pet love on Feb. 14.

Last week the National Retail Foundation released its 2018 Valentine’s Day spending report, citing total spending up eight percent this year and expected to reach $19.6 billion compared to $18.2 billion in 2017. This year’s survey also found consumers plan to spend an average of $5.50 per pet, totaling $751 million.

The Valentine’s Day Collection is available at 1,600-plus PetSmart stores and with fun, festive items to gift to pets and pet lovers alike.

Refresh Your Pet’s Wardrobe with Festive Apparel & Accessories – Kicking off the collection are adorable pink and red tutu dresses featuring tulle skirts and fun slogans like “Awesome” and “I’m So Fancy,” as well as headbands adorned with pink and red dimensional flower treatments. Additional apparel items for dogs and cats include pink and red tees featuring “Happy Always Looks Good” and “Little and Fabulous.” The ED Ellen DeGeneres Collection, exclusively available at PetSmart, also features items for Valentine’s Day including love-themed dog collars, leashes, a pocket “Love” dog tee and the “Love” pillow dog bed.

Gift a Festive New Toy – Pets love toys, and the plush “conversational hearts” with squeakers and messages like “I Woof You” and “You Make My Tail Wag” make a great gift. Additional heart-warming plush squeaker toys like the bumble bee, monkey, rabbit and frog feature loveable messages like “Bee Mine,” “I’m Bananas 4 U” and “U Make my Heart Jump.”

Treat Your Pet –The “Funny Valentine’s Collection” offers sweet treats for your sweet pet with an assortment of apple cinnamon flavored dog cookies – a delicious way to celebrate Valentine’s Day. The treat assortment includes the Love Letter, Heart Paw, Heart and Cupid’s Love cookies.

Deck Out Their Habitat – Aquarium ornaments are an easy way to freshen up a fish tank, while also adding a pop of festive seasonal décor to your home. This year, PetSmart has Valentine’s Day ornaments for our friends with fins including the dolphin couple, octaheart and kissing fish items.

Attend a PetSmart Party 
In 2018, PetSmart is launching its PetSmart Party program with fun in-store events for pet parents, pets and kids alike. The “For the Love of Pets” Valentine’s Day Party is on Saturday, Feb. 10, 12-3 p.m. (local time), at stores across the U.S. and Canada. PetSmart will offer giveaways like the Love Pawprint Keepsake, Rachael Ray™ Nutrish treat samples and 50 percent off any treat or toy. In addition, PetSmart PetsHotels are offering a Doggie Day Camp Sweetheart Playdate on Wednesday, Feb. 14, 9 a.m.-5 p.m. (local time), with a free doggie ice cream sundae and a digital keepsake photo*.

Showing Love
February is the month of love, but PetSmart and nonprofit partner PetSmart Charities continue to show their love of pets every day through a range of initiatives. Together, the two organizations saved more than 565,000 pets in 2017 through its in-store adoption program, and generated more than 63 million pet food meals through its 2017 Buy a Bag, Give a Meal program, where for every bag of dog or cat food purchased, it donated a meal to a pet in need. In 2017 PetSmart Charities donated $38 million to animal welfare organizations and other charities dedicated to pets in need across the U.S. and Canada. 

*All giveaways available while supplies last.

About PetSmart®
PetSmart LLC is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they, together, can live more fulfilled lives. This vision impacts everything we do for our customers, the way we support our associates and how we give back to our communities. We employ approximately 55,000 associates, operate more than 1,600 pet stores in the United States, Canada and Puerto Rico, as well as more than 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and products, as well as pet-focused services such as dog training, pet grooming, pet boarding, PetSmart™ Doggie Day Camp™ and pet adoption. PetSmart, together with non-profits PetSmart Charities® and PetSmart Charities® of Canada, invite more than 3,500 animal welfare organizations to bring adoptable pets into stores so they have the best chance possible of finding a forever home. Through this in-store adoption program and other signature events, PetSmart has facilitated more than 7.6 million adoptions – more than any other brick-and-mortar organization. The company’s portfolio of digital resources for pet parents includes,,, AllPaws, an online pet adoption platform that helps potential pet parents find the perfect pet to adopt based on their home, family and lifestyle, as well as BlogPaws, the world’s first pet blogger and influencer network. Through these digital platforms, PetSmart offers the most comprehensive online pet supplies and pet care information in the U.S. In celebration of its 30th anniversary, PetSmart launched its Buy a Bag, Give a Meal™ program in March 2017. For every bag of cat or dog food purchased March 1 – Dec. 31, 2017, PetSmart donated a meal to pets in need and beat its goal of 60 million meals with more than 63 million meals generated through this leading philanthropic program. In May 2017, PetSmart acquired, a leading online retailer of pet food and products in the U.S., which operates as an independent subsidiary.

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PetSmart Contact: 
Virginia Hock
Golin for PetSmart
[email protected]
PetSmart 24-Hour Media Line: 623-587-2177